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Marketing Manager

Reports to : VP ( Sales & Marketing )/CMD

Region : Corporate Office

Location : Mumbai

Internal Key Liaisons :
Sales & Distribution
Franchise Service
CMD / VP
CEO

External Key Liaisons :
Fern Hotels
Individually Managed Hotels
Media
Advtg and Design Agency

The Mktg Dept is responsible for gaining and retaining customers and guests at a profit in the Hotels in the respective area. Daily execution of marketing plan on 3 segments

Corporate Individual
Corporate Group
Leisure & Mktg Support

Marketing Support concentrates on planning of all activities from brochure / press ads to on line
(e mailings, banners, websites ) materials, negotiating contracts with Printers, Agencies and other third parties and following up all actions until results analysis. Setting and maintaining standards of Corporate Identity is a key activity

The objective is to maximize hotels and company revenues through brand recognition and the value drivers implementation
Value Drivers : Connections ( airline partners / freq flyer programs )
Leisure Program – Loyalty Programs for bookers
Central Meeting Line ( booking intermediary for meeting rooms ) e commerce
Fern Loyalty Programs

Key Accountability :
Develop annual mktg plan
Initiate and execute all mktg activities according to mktg plan
Analyze Section
Guard the correct use of house style by mktg team and hotels
Responsible for e commerce of area website
Develop profitable joint promotions
Initiate and execute together with individual hotel team tactical marketing activities
Ensure participation from Franchise Hotels/ all managed hotels in all marketing activities
Create Monthly Report
Orgn of Special Events
Set up and manage P R Actions within the group
Budget Follow up

Job Requirements:
Preferably a Marketing Degree with experience in reputed Hotel Brands

F&B MANAGER (The Fern, Jaipur / Cabbana Hotel, Jalandhar)

Experience :
Minimum 8 to 10 years experience in food and beverage in a hotel / restaurant of which at least 3 years as Assistant F&B Manager in a 5 star hotel.

Minimum Qualification :
Diploma / Degree in Hotel management from a recognized institute.

Qualities and Traits :
Flair for innovation in order to design creative themes for food festivals; Dynamic and energetic.

Key Result Areas :
* Ability to meet and exceed F&B revenue.
* Meet and exceed guest expectation by maintaining the service standards.
* Good leader who is able to have followers who could be developed as able leaders
themselves.

SALES MANAGER (The Fern, Jaipur / The Wallstreet, Jaipur)

Experience :
Minimum 7 to 8 years in hospitality sales of which at least 3 years in hotel sales and a minimum 1 year as Assistant Sales Manager.

Minimum Qualification :
MBA in Marketing or Degree / Diploma in Hotel Management from a recognized institute.

Qualities and Traits :
Pleasant and very good interpersonal skills, energetic, ability to handle all kinds of guests and convert them as loyal customers.

Key Result Areas :
* Ability to meet and exceed targets - Number of Room Nights and Room Revenue.
* Lead the sales team to achieve the hotel revenue targets in coordination with front office
team.

SECURITY MANAGER (The Fern, Jaipur)

Experience :
Minimum 8 to 10 years experience in security preferably in the service industry.

Qualities and Traits :
* Ability to maintain fool proof hotel security procedures.
* Ensure safety of guest and hotel team members.
* Conduct fire and emergency procedures training.
* Ability to lead the security team effectively.

HR Executive (The Wallstreet, Jaipur)

Experience :
Minimum 3 to 4 years experience in HR in a service industry preferably.

Minimum Qualifications :
MBA or Post graduate in HR from a recognized institute.

Qualities and Traits :
* Pleasant interpersonal skills.
* Ability to communicate up and down the line effectively.
* Energetic, mature and ability to work under pressure.

Key Result Areas :
* Ability to source and close vacancies within time frame.
* Conduct induction.
* Process performance appraisals.
* Process payroll and reimbursements.
* Handle statutory compliances effectively.
* Conduct staff welfare and employee engagement activities in order to maintain a positive
work environment.
* Effectively handle employee grievances.

KITCHEN STEWARDING MANAGER / EXECUTIVE (The Fern, Jaipur)

Experience :
Minimum 4 to 7 years experience in Hotel / Restaurant kitchen stewarding of which minimum 3 years as a Supervisor / Executive.

Minimum Qualifications :
Preferably a graduate or degree / diploma in Hotel Management from a recognized institute.

Key Result Areas :
* Ability to maintain clean and hygienic surroundings in food and beverage areas, kitchen and
Walk ins.
* Maintain clean and hygienic kitchen equipment and utensils.
* Clean and hygienic service equipment, hollow ware, cutlery, china and glass ware.
* Ability to maintain and follow stewarding sops and plan execute thorough spring cleaning.
* Ability to lead the kitchen stewarding team in coordination with service and kitchen teams.

HOUSEKEEPING EXECUTIVE (The Wallstreet, Jaipur)

Experience :
Minimum 4 to 5 years experience in housekeeping out of which at least 2 years as a supervisor.

Minimum Qualifications :
Degree / Diploma in hotel or Graduate from a recognized institute.

Qualities and Traits :
Keen eye for details and observation, good communication skills, energetic.

Key Result Areas :
* Ability to maintain spotlessly clean rooms and public areas.
* Follow HK SOPs.
* Lead the housekeeping team by daily briefing, training and career development programs.

ACCOUNTS MANAGER (The Wallstreet, Jaipur)

Experience :
Minimum 7 to 8 years experience in a hotel or service industry out of which at least 8 years as a deputy.

Minimum Qualifications :
Degree / MBA in Finance or B.Com from a recognized institute.

Qualities and Traits :
* Work under pressure.
* Diligent and meticulous.
* Good communication skills.

Key Result Areas :
* Ability to manage budgeting exercise, payables, receivables and finalize Accounts.
* Generate profit and loss statements, balance sheet.
* Process MIS.
* Handle hotel software and accounting systems.
* Lead the accounts team as an effective service and control resource to operations.

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