Positioning a new hotel in the market place is a very important aspect of marketing. With spiraling prices and huge costs of development, it has become mandatory to implement innovative ideas for marketing a hotel. It is equally important to understand that the development itself is a long process and as such the hotel industry has a long gestation period. To partly fund the project cost, some of the projects are designed as multi use projects in which a certain percentage of the hotel rooms are pre sold, so that the owners have some capital. The marketing division has devised a unique strategy to market the rooms in advance and thereby raise funds required for implementation of project and also underwriting occupancy. Concept Hospitality Limited is aware of the fact that hotels generally work at 70%-75% occupancy. It is thus imperative to presell/underwrite 25-30% of the room inventory to ensure 100% occupancy. The marketing plan has received approval from all professional quarters. The company has entered into an understanding with Himco (India) Limited for marketing its hotel project.