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Positioning a new hotel in the market place is a very important aspect
of marketing. With spiraling prices and huge costs of development, it
has become mandatory to implement innovative ideas for marketing a hotel.
It is equally important to understand that the development itself is a
long process and as such the hotel industry has a long gestation period.
To partly fund the project cost, some of the projects are designed as
multi use projects in which a certain percentage of the hotel rooms are
pre sold, so that the owners have some capital. The marketing division
has devised a unique strategy to market the rooms in advance and thereby
raise funds required for implementation of project and also underwriting
occupancy. Concept Hospitality Limited is aware of the fact that hotels
generally work at 70%-75% occupancy. It is thus imperative to presell/underwrite
25-30% of the room inventory to ensure 100% occupancy. The marketing plan
has received approval from all professional quarters. The company has
entered into an understanding with Himco (India) Limited for marketing
its hotel project.
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Apart from dedicated sales team for each hotel, we also have Sales &
Marketing Offices in the Metros of Delhi, Mumbai, Kolkata, Chennai, Ahmedabad,
Pune and Bangalore. We have already tied up for a sales offices in Singapore
and would shortly be opening one in Doha, Qatar.
For Reservations & Information
Contact Regional Sales Offices at
Mumbai
: + 91 9870213640 /+ 91 22 - 28271166
Email : samum@orchidhotel.com
Pune : + 02115238475 / + 91 9766328328 / +91 9822877710/+ 91 9823121835.
Email : sampune@orchidhotel.com
Banglore : +91 9886702576 / + 91 80 - 41217782
Email : sambang@orchidhotel.com
Chennai : +91 9884047436 / + 91 44- 65440552
Email : samchen@orchidhotel.com
Delhi : + 91 9911264646 / +91 124 - 5017569
Email : orchiddel@orchidhotel.com
Kolkata
: + 91 9831254445
Email : samkol@orchidhotel.com
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